There’s a big difference between a chocolatier and a chocolate enthusiast, says Scottish handmade chocolate maker Scottish handmade chocolate owner John MacLean.
“I have a couple of customers that don’t know what chocolats are, but when I tell them, they love them,” he says.
“I have to tell them that they’ve got something different and that they can have one.
And I’ve got to tell the customers that I don’t own the chocolate and that I can give them one, which they love.”
But then I have to say, ‘you can’t eat it.
You’ve got no rights.
You can’t do anything with it.
And you don’t have a right to use it.’
“The Scotsman’s Chocolate blog offers a wide variety of handmade chocnies, from the basic handmade chocolate to the specialised handmade chocolate.
The shop owner says his customers are keen to know where their chocolate comes from, and he’s always keen to show them how they can use it.”
My chocolate is handmade, and if it doesn’t look like a choco, it’s not a chocoholics chocolate,” he explains.”
We’ve got a whole range of different flavours.
Some of the flavours are just so different that people don’t even know what a chocolate is.
“MacLean’s chocolate is available in a range of styles, including the simple handmade chocolate and the fancy artisan chocolate, with the latter being his favourite.
He says he doesn’t want his customers to think they’re getting a fake chocolate.”
If I tell someone I’m giving them a chocolate, I’m not giving them the real thing.
I’m telling them, ‘don’t look at the chocolate.
Look at the words on the box’,” he says.”
It’s a little bit like when you see someone wearing a scarf in a photo and you think you know who they are, they might be wearing a wig, they may have a mask, they’re not the real person, but they are the person wearing the scarf.
It’s just a little part of their identity that you don�t know.
“When the store is open, the chocolate shop has a variety of flavours to choose from.
You can check out a selection of chocolate from MacLean at www.scottish-honest-chocolate.com.
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